Several months ago, I asked my staff to finish the sentence, “Ohio University Communications and Marketing is the only department that…” as a way to celebrate our distinctiveness, boost team pride and encourage more camaraderie. Some of the responses did just that, demonstrating a deep satisfaction in the work the team produces, a robust enthusiasm for their colleagues, and a clear articulation of the important role each person plays in helping to tell OHIO’s great stories.
“…services the whole university for communication and design.”
“…supports the entire University’s communications efforts
instead of just our department.”
During the course of my 30-year career, I became familiar with several corporate communications and marketing environments; places where the department was responsible for leading the overall reputation and brand management of the organization. Making the switch from corporate to college was a relatively smooth transition for me because of the mindset I had developed over the years. Central communications and marketing teams are unique because of the opportunity and access we have to collaborate with and provide support to all levels within an organization, helping to set the tone for all communications and marketing messages. Along with the opportunity, I am also mindful of the significant responsibility we have to defend the reputation of our institution when the time comes.
“truly lives at the intersection of content creation and visual communication.”
“…works together creatively to create images, written materials,
and videos that represent the entire University.”
In thinking about the depth and breadth of our unique role, one employee summed it up by saying that, “Ohio University Communications and Marketing is the only department that does almost everything [communications and marketing] for everyone [within the institution] and touches the world at the same time.”