Since 2009, I’ve had the pleasure of leading an extraordinary group of talented professionals at Ohio University. University Communications and Marketing (UCM) has a mission to promote and create communications that inform, engage, and inspire. Through an infographic, we described some of the ways we achieved that mission.
During 2016-17, UCM photographed over 14,000 images and produced more than 100 videos. If a picture is worth a thousand words, the images of depicting OHIO in a variety of scenes and seasons speak volumes about the beauty and diversity of this singular place. Of all the pictures I’ve seen, there’s nothing quite as special than the drone footage above the trees, showing the splendor of the Athens Campus.
While our photographer was busy chronicling the past year, in which saw the transition of power as Dr. McDavis stepped down and Dr. Nellis stepped into the role as OHIO’s 21st President, many of our faculty members–373 of them, engaged with media from around the world to weigh in on news issues of the day, as well as sharing their expertise, research, and discoveries. Their news stories represented 13 percent of the more than 30,000 earned media placements for the year. We will be celebrating these OHIO faculty newsmakers at an event later in the fall.
OHIO’s main social media accounts–Facebook, Twitter, and Instagram, continued to see increases this past year. In particular, we saw an uptick in engagement through a UCM-created first year student initiative, Project Hindsight. This project was created to follow the experiences of several Freshmen during their first year at the University who agreed to share their experiences through videos several times a year. As evidenced through online conversations and statistics, current and prospective students as well as parents of incoming Freshmen seemed to enjoy the enthusiasm and authenticity of the students’ stories.
This past year, UCM completed 392 projects for 187 University clients. I’m proud of the work we accomplished and am looking forward to another great year.